Learn SEO Marketing in Singapore
Free Search Engine Optimisation Marketing lessons for Small & Medium Business Owners in Singapore. My goal is to help you rank on Google (and now getting cited by AI) through bite-sized informative content without paying overpriced agency retainers.
Optimise SEO in Singapore Without Relying On An Agency
If you are an SME business owner, you do not need to outsource to a marketing agency to start ranking on Google. Learn how to spot what matters, apply the fixes yourself, and measure impact before you commit budget to an SEO agency in Singapore.
SEO Foundation
On-page & Content SEO
Research keywords, write helpful content, and optimise for keywords to rank in Google Search Engine.
Off-page SEO
Learn how to build backlinks and manage your online reputation to improve trust and authority.
Technical SEO
Getting Cited by AI
Learn AI SEO to improve visibility in AI search results and Google AI Overviews.
Latest SEO News
Latest SEO Articles
Discover fresh SEO insights and actionable strategies to help you adapt to search changes.
Understanding Google’s New 2MB File Size Limit for Crawling
Google’s 2MB crawl limit applies to HTML files sent for indexing. Most sites won’t be affected as typical HTML pages stay well under 2MB. Learn what changed, how the limit works per file type, and how to check your file sizes.
What is Crawling in SEO? How Does It Affect Your Website’s Visibility?
Google crawling is the process where Googlebot discovers and fetches web pages through links and sitemaps, then sends the content to Google for indexing. If a page cannot be found or accessed, it will not appear in search results. Crawling depends on factors like internal linking, sitemaps, backlinks, and technical setup such as robots.txt, site speed, and URL structure. It is the first and essential step in SEO, as pages must be crawled before they can be indexed and ranked.
XML Sitemap Best Practices When Submitting to Google Search Console
Submit your XML sitemap in GSC by adding both the sitemap index and the key individual sitemaps for important sections of your site. This allows Google to discover your URLs while giving you clearer indexing reports for different page types.
Internal Linking for SEO: Best Practices to Build a Crawlable Site Structure (2026)
The best practices for internal linking include writing descriptive anchor text, linking from high-authority pages, using contextual links within body content, and building a pillar-cluster content hierarchy. Learn how to implement internal links for SEO and avoid common mistakes that hurt crawlability.
Focus on Visible Anchor Text for Links, Says Google
Visible anchor text signals context to Google, making it easier to understand linked content and evaluate topical relevance.
International SEO: How To Target Multiple Countries & Languages
International SEO targets multiple countries and languages by using dedicated URLs for each locale, implementing hreflang annotations, and choosing strong signals like ccTLDs. This guide covers proper hreflang implementation, language codes, common mistakes, and why locale-adaptive pages hurt indexing.